Sample of Creative Editing and Editing with Online Best Practices

Original Online Mission Statement

Revamped Online Mission Statement

The most important change is: rather than saying MarinLink is “nimble”, show that it is nimble using active language that takes less time to read.

My big question is are those arrows too garish?


So Long – Version 2009-2011 – All Good Things Must Come to an End… Home Page With 2009 Template. Two columns, Lapinski Banner, and Posts on Left column

The Periodic Table of SEO Ranking Factors: Visual Elements Showing Relationships and Flow

The best info-graphic explaining White Hat Search Engine Optimization (SEO) best practices that I have ever seen:

I love this great resource and had to share. Note the division of SEO factors that need to be provided on the site itself, other online, and geographical reality. And the steps and elements themselves aligned with the concepts.

Handy Black Hat SEO trends are also listed. Make note of everything on the list, especially the violations that can kill or delay a pages inclusion in one or more search engines.

 The info-graphic shows a Periodic Table of Elements grouped in sections: On the Page SEO, Off the Page SEO, Violations, and Blocking.  On the Page CEO Section has three columns: Content, HTML, and Architecture. The Content elements ar: Quality, Research, Words, and Engage. The HTML column elements are Titles, Description, and Headers. The Architecture column elements are Crawl, Speed, URLs. Off the Page CEO Section has four columns: Links, Social, Trust, and personal. The Links elements are Quality, Text, and Numbers. The Social Column elements are: Reputation and Shares. The Trust column elements are Authority and History. The Personal column elements are: Country, Locality, History, and Social. The Violations Section has a row of elements: Thin, Stuffing, Cloaked, and Paid links. Stuffing is associated with the Hidden element, and Paid Links to Link Spam. The first letter of each “SEO element” comes from the subgroup that it’s in. The second letter stands for the individual factor.

A Few of Their Short Tips for Search Engine Optimization

Search Engine Optimization Factors Work In Combination

No single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low quality content. Having many links won’t help if they are low quality links. But having several positive factors can increase the odds of success. As for negative factors, they obviously can worsen the odds.

On The Page search ranking factors are those that are entirely within the publisher’s own control. What type of content do you publish? Are you providing important HTML clues that help search engines with determining relevancy? How does your site architecture help or hinder search engines?

Off The Page ranking factors are those that publishers cannot directly control. Search engines use these because they learned long ago publisher signals alone don’t help relevancy. Some publishers will try to make themselves seem more relevant than they are, for example.

More important, with billions of web pages to sort through, looking only at on-the-page clues isn’t enough. More signals are needed to better estimate what are the best pages for any particular search.

Make no mistake. Search engines want people to perform SEO. They provide help directly about SEO techniques and encourage this, because good SEO can improve their listings.

However, there are some techniques that they deem “spam” or “black hat,” acts that if you do could results in your pages getting a ranking penalty or worse, being banned from the search engines entirely: Blocking, Weighting, and Violations.

Here is a link to a PDF version of the Table Guide. Also a link to the PDF version of The Periodic Table of SEO.

Table used with permission.